Job Description

CybexJob Position: Digital Marketing ManagerReports To: VP of MarketingLocation: Downtown BostonAs a digital marketing manager, you will develop and implement digital marketing strategies, including social media advertising and display ads across variety of channels. In addition, you will be responsible for country specific digital channels including Instagram, Facebook and Tik Tok. As a member of the US marketing team, you will work closely with the Ecomm teams based in US and Munich.The successful candidate should demonstrate strong program results, consumer marketing expertise, business acumen and communication skills. This role works cross-functionally with a wide variety of stakeholders, including product marketing, digital sales, data analytics and external agency partners.The role will sit within our existing Marketing team, who hold a driven aspiration to be the most revered marketing operators in the sector, while working closely with our local and global Ecomm Teams who are driven to grow the brand exponentially in the US. We are looking for someone to bring ideas and passion, as well as having sound technical digital skills to come on this journey with us.Consumer Journey: deeply understand CYBEX's target audience to develop comprehensive digital journeys that acquire, nurture, and convert consumers. Collaborate with VP of Marketing on go-to-market campaign plans for new products and promotions.Build and Maintain the US 'Brand' presence across multiple social media channels.Create upper and mid-funnel campaigns across a diverse media portfolio that includes META, Tik Tok, Pinterest, YouTube, Google Display, and OutdoorManage marketing spend across a wide variety of digital retail channels including Amazon and National Retailers such as Nordstrom, Bloomingdales, Kohls, Target, Babylist, Pottery Barn Kids, Crate & Barrel and more.Collaborate closely with global performance marketing team to ensure display campaigns and initiatives align with greater strategy.Establish and drive test and learn processes to scale our advertising budgets significantly over the next several yearsUnderstand and help drive sophisticated multi-touch analytics and reporting capabilities to measure progress towards LTV, CAC, and ROAS goalsPossess understanding of current consumer privacy practices, 1P dataPartner with product team, marketing and digital sales teams to optimize direct marketing funnel through A/B testing (copy, creative, behavioral UX, audience segmentation)Work closely with affiliate marketing manager from Global Ecomm Team to support PR team and affiliate marketing effortsCreating, executing and monitoring marketing campaign budgetsManage third party partners responsible for digital media buys, creative optimization and graphic design.Coordinate with global digital marketing team to identify innovative growth strategiesPreparing reports on the performance of marketing campaignsCollaborating with Management to improve marketing resultsThe ideal candidate will demonstrate:A commitment to keeping in touch with current trends and innovation within the market placeExcellent Adobe Creative Suite SkillsAbility to work under pressure and manage various projectsExcellent organizational skills: able to prioritize workload according to ever- changing business needsExcellent verbal and written communication skillsGood time management skillsExperience collaborating with others on digital marketing campaignsProven ability to establish targets and manage budgetsRequired Experience:Bachelor's Degree requiredMinimum of 4 years of marketing experienceExperience within consumer-packaged goods industry or a market agency preferredProven ability to shape customer acquisition and sales growth through paid and organic marketing strategies.Expertise in SEO, SEM, social media, content marketing, CRM, and emerging growth toolsTrack record of developing and executing successful performance marketing strategies that drive customer acquisition and ROAS.Strategic thinker capable of developing and executing long-term plans, with hands-on execution ability as neededEEO M/F/D Evenflo Company, Inc.

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