Job Description
Job Description INTEGRATED MEDIA LEAD 1. Do you have Agency or Client-side experience in leading a Performance Media Planning/Buying Group?
2. Are you passionate about leading the integration and development of innovative digital + traditional media teams?
3. Is performance second nature to your work style?
If yes to all, then Scale Marketing would like to meet you!
The Scale Marketing Integrated Media Lead is the leader of our traditional and digital buying teams responsible for planning, building, negotiating, and executing cross-channel media plans (Programmatic Video/Display/Audio/CTV, Television, Radio, and Out-of-Home media buys). You will oversee all buys (nothing goes out the door without your approval), execute buys for key clients (player/coach role), structure enterprise relationships for the agency, and assist with new business. As a direct manager of the team, you will lead the evolution of our media planning/buying process, tools, and outcomes.
The Integrated Media Lead will: •Work with client strategy teams to collaborate on all media decisions for agency clients
•Directly Manage a team of digital and traditional media SME's
•Establish cross-functional knowledge/growth across the team to strengthen omnichannel departmental expertise
•Sign off on all media buys to make sure they are to your liking, consistent with Scale's buying philosophy (which you will help inform/evolve), and as negotiated as possible to maintain CPM's that are leading the market
•Works alongside Media Operations Specialist to monitor buys in progress, make sure timelines are met and that all active buys are delivering in full and performing to expectations
•Works with Media Planning to research and maintain a record of trends, innovations, and changes that affect media buying
•Provides new and profitable ideas to grow clients' business through creative media tactics
•Drives the team to innovative media executions and improved media outcomes
•Act as a media thought leader internally and externally
QUALIFICATIONS
•15+ years of experience putting together both local and national cross-media strategies supported by rationale and research either within a marketing organization or at a full-service Agency.
•Performance-oriented thought process and experience optimizing media campaigns to drive specific business outcomes (lead generation/ROAS KPIs preferred)
•Experience planning, negotiating, and buying multiple media channels/multiple markets with emphasis on audio, video, and out-of-home
•Team Management/Building Experience
•Data-driven negotiation skills
•Experience managing substantial budgets and financials
•Client-facing experience
•Professional written/verbal communication/critical thinking skills
•Solid understanding of metrics, industry trends/benchmarks
•Strong knowledge of Microsoft Excel and PowerPoint
•Experience using Nielsen, SQAD, Scarborough, and other media/ratings research tools
•Proficient in Mediaocean
•A drive, passion, and innate curiosity for the advertising business
•Superior organizational skills and the ability to multi-task several projects simultaneously
•Team player but also independent know-how
•Desire to increase media knowledge across multiple channels
WHAT WE VALUE IN OUR PEOPLE
•Honesty
•Integrity
•Treat Each Other with Respect
•Diversity and Inclusion
•We Treat Our Clients Businesses Like They Are Our Own
BENEFITS & PERKS
•Comprehensive benefits package that includes health, vision, and dental insurance, with generous employer contribution
•Ongoing education & training
•Open office and casual work atmosphere (*Currently we have a hybrid work model due to Covid)
•Company sponsored events & team building experiences
About Scale Marketing: Scale Marketing is a collective of professionals who bring unique business and media experiences together to drive client success. We dive into our client's customer data and historic media buys to understand where a business has been and optimize strategy to bring it closer to where the client wants to go. We buy media strategically and efficiently and produce creative work designed to meet specific KPIs. With robust data and analytics expertise, Scale's job is never done - we are constantly testing, analyzing, updating, and optimizing based on how business flows.
Nimble and transparent, we make our clients' dollars go farther and be more effective than they ever have. That approach has been paying off because we've been growing. We attribute our success to the way we treat our clients and each other, and we are always looking for subject matter experts to join our team.
Proud to be awarded designation by Crain's Chicago Business as one of the 2021 Best Places to Work in Chicago.
Requirements 15+ years experience in Media leadership
Local and national media buying and planning oversight
Media buying and planning experience
Proficient in Mediaocean
Metric/performance-driven media experience
Benefits Medical
Dental
Vision
401k Lucas James Talent Partners
Job Tags
Casual work, Local area,