Job Description
Job Type
Full-time
Description
About M&D
For the past
80
years,
M&D
has led the aftermarket in remanufacturing innovation to address technological advancements and changing customer needs. In the past few decades, we have expanded beyond our remanufacturing roots to develop close (and sometimes exclusive) partnerships with the world's leading OEMs and manufacturers.
Those partnerships with key suppliers like Bosch, Garrett, Federal Mogul, Cummins, Stanadyne, Holset, BorgWarner, Delphi, Yanmar, Mitsubishi, Denso and others have been critical in honing our remanufacturing capabilities and expanding our parts offering to include new, no core options in fuel injectors and fuel pumps, diesel engine cylinder heads, blocks, crankshafts and connecting rods.
M&D
also stocks a complete assortment of turbos (new and remanufactured), inframe overhaul kits, filtration and aftertreatment parts including DPFs, DOCs, EGRs, sensors and other engine parts.
Our strong remanufacturing roots combined with our 41 branch locations, a nationwide outside sales team of 25 and our close OEM & Manufacturer partnerships make us unique in the industry - no one understands diesel engine failure analysis and parts better than
M&D. WE FUEL UPTIME.
Position Summary
The Marketing Manager plays a key role in advancing the company's strategic objectives by adhering to and enhancing established systems and processes. This role focuses on driving phone calls, increasing web sessions, and converting leads in alignment with the HHP Strategic Objective. The Marketing Manager will oversee both traditional and digital marketing strategies to meet predefined KPIs, ensuring consistent year-over-year growth and supporting the company's revenue goals.
Management work:
Develop and adhere to a marketing plan that aligns with the company's strategic objective. Mentor and coach team members to support their career growth while contributing to the overall success of HHP.
Essential Duties and Responsibilities:
Planning
Create and Implement strategies to produce highly effective marketing campaigns for both traditional and digital channels to meet KPI Metrics by channel.
Document and implement the marketing strategies into a comprehensive marketing plan
Manage and coordinate all marketing, advertising, social media, and promotional staff activities
Provide input and recommendations on the monthly marketing calendar, aligning with overall marketing objectives
Ensure all marketing activities are cohesive including the website, advertising, social media, promotional, print/digital, and video
Manage tactical marketing related spend, adhering to the marketing budget
Communicate with sales and merchandising regarding product and pricing changes
Oversee and collaborate with outside vendors supporting marketing activities
Ensure consistent HHP branding is implemented across all marketing channels
Oversee targeted marketing campaigns to nurture leads, retain customers, and drive conversions
Oversee product data content research and updates used in marketing initiatives, including product competitive information and pricing
Organizational Management
Develop and maintain a high-performance culture in this function, resulting in continued success meeting functional KPIs and driving efficiency
Supervise a marketing team including hiring, training, workloads, schedules, and deadlines
Provide feedback, support, coaching, and mentoring to the marketing team
Communicate openly across departments, sharing information related to projects and other marketing efforts
Follow the HHP system and report any problems to management immediately
Measurement
Measure and monitor marketing strategic objective goals for all marketing platforms with a focus on leads and sessions.
Generate timely marketing reports
Monitor ROI of marketing tactics and make recommendations when ROI falls below the channel standard
Monitor competitive activity and market trends
Improvement
Work with other departments on customer satisfaction, retention, and growth strategies
Present new ideas through project planning structure
Requirements
Minimum Qualifications (Knowledge, Skills, and Abilities):
Business or marketing related degree or equivalent professional qualifications
Paid search with a focus on Google Adwords and Analytics
SEO best practices including rich titles, keyword analysis, link building, and CMS analysis
Email marketing
Social media
Experience in all aspects of Marketing/Advertising
Project management
Technical writing and technical marketing skills
Proven experience in customer and market research
Relevant product and industry knowledge
Proficient in relevant computer software
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
Prolonged periods of sitting at a desk, working on a computer
Travel between Saginaw and Coleman office locations.
Ability to lift and carry up to 15 lbs.
Office environment that includes continuous noise throughout shift
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
M&D provides equal employment opportunity to all qualified applicants and employees without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, marital status, familial status, disability, military status, and genetic information. Magneto and Diesel Distributors
Job Tags
Full time, Immediate start, Shift work,