Job Description

This position can be based in Washington, DC and Yarmouth, MA Staff work a hybrid schedule with 2 days/week in the office This is a positive, energetic and enthusiastic Direct Marketer who is flexible and nimble and can manage multiple projects at one time. This person must love a fast-paced and complex environment and be motivated by crafting creative and innovative strategies to grow IFAW's fundraising. Under the direction of the DVP of Direct Marketing, provide leadership and strategic direction for IFAW's Regular Giving programme in eight fundraising markets. Responsible for the ongoing development of IFAW's Regular giving program to retain, cultivate, upgrade and reactivate donors according to Direct Marketing goals and metrics. This position will also manage a marketing portfolio of specialized giving channels such as: DAFs, Qualified Charitable donations, Workplace matching gifts, texting, and Bequests. Participate in a collaborative direct marketing leadership team to support IFAW Direct marketing goals and objectives. Role and Responsibilities In collaboration with the DVP of DM, provide leadership and management direction to all aspects of the Regular giving program including: marketing execution, strategic planning, budget preparation, forecasting, management, creative input, and process improvements. Collaborate with Direct Marketing Directors ensure the Regular Giving program meets or exceeds budgeted net income, budgeted cost per dollar raised, and supports program outcome goals. Utilize direct marketing principles, fundraising channels and techniques, production and analytical skills to develop complete and comprehensive direct marketing practices. Collaborate with the Direct Marketing Directors to develop an overall donor centric communication strategy, using channels that are relevant to the donor, to provide a best-in-class experience and increase donor giving, loyalty and retention. Provide functional oversight and expertise to the Regular Giving operational processes and procedures. Manage multiple internal and external relationships to ensure aggressive marketing budgets are implemented and achieved; ensure that IFAW remains ahead of industry trends. Collaborate with the DVP to set marketing and retention strategy for the Regular giving program. Evaluate performance in each market channel, requesting approval from the DVP to shift resources if necessary, to ensure IFAW achieves the best ROI while maintaining growth in Regular Giving. Collaborate with the Campaign Management team to ensure that IFAW's internal database structure supports the complexities of the Regular Giving Program. Remain up-to-date on new and proposed domestic and international electronic banking and other regular giving methods. Initiate banking relationships in any new country to which IFAW expands. Research, assess and evaluate new regular giving marketing channels around the world and determine appropriate testing, execution and system implementation. Qualifications and Education Requirements 5+ years in-depth direct marketing experience, preferably with international fundraising experience, and demonstrated success in managing multiple complex, deadline-driven direct mail and telemarketing campaigns. A BS degree preferred, ideally in Marketing, or equivalent fundraising business experience. Knowledge of international direct marketing or fundraising Superior time management skills: the proven ability to successfully manage functionally-trained and non-functionally-trained internal staff and outside vendors to completing projects by the deadline dates and within the budgets assigned. Negotiating skills to attract the best domestic and international vendors at the lowest prices. Superior communication skills, both written and verbal. Second language a plus. A very sharp, highly organized and self-motivated individual. At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people. We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds. Hiring range is $80,000-$97,000 per year ifaw

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